Winter Study Group Recap — Social Posts
Created 2026-03-13
Type social-posts
Status draft
Tags
Status: Draft — full copy drafted, pending Patrick review Campaign: Winter Study Group Recap Campaign Intent: Sharing / indirect marketing (not direct sales) Voice: Baseworks unified voice. No sales language. Describe what it IS.
Full drafted copy for all platforms is in the campaign note at the campaign hub. This file is a reference pointer — the campaign note is the source of truth for social post content.
Platform Summary
Section titled “Platform Summary”| Platform | Format | Length | Status |
|---|---|---|---|
| Native article (partial blog repost) + feed post | Article: ~700w + lead-in; Post: ~120w | draft | |
| Long-form feed post with image carousel | ~400w | draft | |
| Carousel (4–6 images) + caption | ~150w | draft |
- LinkedIn uses the article feature — first portion of blog post published on LinkedIn, with lead-in to full article on baseworks.com
- Facebook is self-contained — no link-away, readers told in text they can find full article on site
- Instagram is visual-first — caption complements the carousel
- All posts should feel like they belong to the same campaign but are native to each platform
- No cross-posting identical text
- Photos should differ across platforms where possible