Hikaru Brundtland Profile — Harper's Bazaar Japan, Dec 2005 (JA)

Tags press-archiveyogajayabazaarjapanese

Publication: Harper’s Bazaar Japan — international women’s fashion/luxury magazine; upscale positioning Issue: 2005/12 (December 2005) Article type: Short Q&A profile in numbered format (8 items); fashion/lifestyle column — “my things” or “my favorites” format; studio photo with caption Language: Japanese (confirmed) People named: ヒカル・ブルントランさん (Hikaru Brundtland) — モデル・インストラクター (Model/Instructor) Patrick absent YogaJaya logo: Present (top right — standard placement)

Duplicate note: J40 (bazaar/BAZAAR_Dec2005.pdf, 979KB) is a 2-page duplicate with cover page — same article content. J39 (794.8KB, article pages only) is the primary scan.

Subject profile

Name: ヒカル・ブルントランさん (Hikaru Brundtland) Title / role: [モデル・インストラクター] — Model and yoga instructor Description (editorial intro): “ショー、雑誌などでモデルとして活躍する傍ら、日常に役立つヨガを指導。” Translation: “Active as a model in shows, magazines, and more, she also teaches yoga useful for everyday life.” Blog: http://blog.drecam.jp/savannaco/

Q&A answers (numbered, 1–8)

The column appears to follow a fixed question template. Based on the answers, the questions were likely: (1) How long have you practiced yoga? (2) How/why did you start? (3) What are you wearing? (4) Favorite music? (5) Where do you teach? (6) Favorite restaurant? (7) Recommended yoga book? (8) What does yoga mean to you?

① 5年。 — “5 years.” (How long she has practiced yoga.)

② 愛用のマウンテンバイクを盗まれて、道具を必要としない何かを始めようと思って。 — “My beloved mountain bike was stolen, and I thought I’d start something that doesn’t require equipment.”

③ ビルケンシュトックのサンダル、People tree（フェアトレードショップ）のオーガニックコットンのタンクトップ。 — “Birkenstock sandals, People Tree (fair-trade shop) organic cotton tank top.”

Photo caption: サンダル¥24,150／ビルケンシュトック Birkenstock（ビルケンシュトックジャパン）
Birkenstock sandals ¥24,150 / Birkenstock Japan

④ シタール奏者Ravi Shankar、Taj Mahalの「Kulanjan」。 — “Sitar player Ravi Shankar, Taj Mahal’s ‘Kulanjan’.”

⑤ 青山の「ヨガジャヤ」と「HOME」(http://www.hometokyo.com) でインストラクターをしています。 — “I work as an instructor at ‘YogaJaya’ in Aoyama and at ‘HOME’ (http://www.hometokyo.com).”

Studio caption: ヨガジャヤ／東京都渋谷区神宮前5-47-6 ☎03-5766-3414 www.yogajaya.com
Address and phone confirmed consistent.

⑥ 「ブラウンライスカフェ」、「クレヨンハウス」。 — “Brown Rice Cafe, Crayon House.” (Favorite restaurants.)

⑦ 「ヨーガ本質と実践—The New Book of Yoga—」（産調出版） — “The Essence and Practice of Yoga — The New Book of Yoga” (Sancho Publishing).”

⑧ 身一つでどこでもいつでも、一生できる。本来の自分と向き合うきっかけを与えてくれる。 — “With just your body, anywhere, anytime, for a lifetime. It gives you the opportunity to face your true self.”

Studio photo

The article includes a photo of the YogaJaya studio interior — the wooden floor and lattice window visible, consistent with standard studio shots in other 2005 press articles (BAILA, JILLE, MISS).

Key details

Third named non-Patrick instructor in the press archive

Hikaru Brundtland is the third named YogaJaya instructor in the press archive, after:

Cameron Harris — キャメロン・ハリス (Hanako Aug 2005, J25; Glamorous Nov 2005, J35)
Iva Ortina-Hall — イヴァ・ドルティナ・ホール (Conscious Nov 2005, J33)
Hikaru Brundtland — ヒカル・ブルントランさん (Bazaar Dec 2005, J39)

By December 2005, the press archive had documented a full faculty of named instructors alongside Patrick. The studio’s identity was being distributed across multiple instructor voices, each with a distinct profile (Cameron Harris: movement background; Iva Ortina-Hall: nature/philosophical orientation; Hikaru Brundtland: model/lifestyle).

Model-instructor identity

“モデル・インストラクター” — Hikaru Brundtland combines modeling and yoga instruction in a single identity. This profile type (fashion-industry person who teaches yoga) is consistent with the studio’s positioning at the intersection of fashion culture and serious practice. Bazaar’s readership is precisely this demographic. The choice to feature a model-instructor rather than a dedicated yoga teacher reinforces YogaJaya’s lifestyle positioning.

Portfolio teaching: YogaJaya + HOME

Hikaru teaches at both YogaJaya and HOME (hometokyo.com) — a separate Tokyo studio. This is the first press mention of a YogaJaya instructor also teaching at another studio. It suggests YogaJaya’s faculty, while publicly associated with the studio, had broader professional identities within Tokyo’s yoga teaching community.

LOHAS lifestyle profile

Birkenstock sandals (¥24,150 — from Birkenstock Japan) — a premium eco-lifestyle brand at the time, consistent with the LOHAS framing in MISS (J36) and CONSCIOUS (J33) from the same month/quarter
People Tree (fair-trade organic cotton) — explicitly ethical/sustainable fashion brand
Brown Rice Cafe — a well-known organic/macrobiotic restaurant in Tokyo, long associated with the conscious-eating lifestyle scene
Crayon House — a bookstore/organic restaurant in Omotesando associated with children’s literature and organic food; also consistent with the LOHAS-conscious consumer profile

The combined profile (People Tree, Birkenstock, Brown Rice Cafe, Crayon House, Ravi Shankar) is a near-complete LOHAS lifestyle signal — consistent with the eco/conscious positioning of YogaJaya in the late 2005 press.

Musical taste: Indian classical

Ravi Shankar (sitar) and Taj Mahal’s “Kulanjan” — both from Indian classical or Indian-fusion traditions. This is consistent with the broader yoga-culture soundtrack of the era and reinforces the philosophical/spiritual orientation.

Yoga philosophy: “face your true self”

⑧ 身一つでどこでもいつでも、一生できる。本来の自分と向き合うきっかけを与えてくれる。

“Face your true self” (本来の自分と向き合う) echoes the “technique for meeting yourself” (自分自身に出合うためのテクニック) from CONSCIOUS (J33, same month cluster), and the “technique for meeting yourself” framing recurs consistently across YogaJaya-connected voices. Whether this reflects a shared press kit language or a genuinely shared understanding among the faculty, the self-encounter framing appears with notable consistency across November–December 2005.

Starting yoga after bike theft

The origin story — mountain bike stolen, sought something requiring no equipment — is the kind of personal specificity that makes Q&A profiles readable. The implication: yoga as the ultimate portable, equipment-free practice. This frames yoga as democratic and accessible even within a luxury fashion magazine context.

Relevance notes

December 2005 — the third named non-Patrick instructor in five months of press coverage; by end of 2005 YogaJaya had distributed its public identity across at least four instructor faces (Patrick, Cameron, Iva, Hikaru)
Bazaar’s positioning (upscale fashion readership, luxury context) confirms the studio’s crossover from specialist yoga/lifestyle press into mainstream luxury fashion media
The LOHAS profile elements are consistent with November 2005’s eco/conscious framing in CONSCIOUS and MISS — a cluster of press that positioned the studio as philosophically aligned with the conscious living movement

Press page relevance

yogajaya-history · scene-context · press-page-lineage
Tier 3 (archive/contextual): Brief Q&A; no Patrick; no new studio data beyond address confirmation. Historically significant as the third named instructor profile and the first Bazaar appearance. The LOHAS lifestyle alignment and “face your true self” philosophy are consistent with and reinforce the broader late-2005 positioning. Limited direct press-page use but useful for instructor diversity documentation.

Connections

J33-conscious-2005-11 — “自分自身に出合うためのテクニック” (technique for meeting yourself) echoed in ⑧’s “本来の自分と向き合うきっかけ”; both from November/December 2005
J25-hanako-2005-08 — Cameron Harris’s profile: same Q&A-adjacent format in Hanako; compare instructor profile structure across Bazaar and Hanako
J36-miss-2005-11 — LOHAS framing in MISS (same print cycle); Bazaar instructor profile reinforces the eco/LOHAS positioning cluster
J35-glamorous-2005-11 — same press cycle; Cameron Harris’s Glamorous profile; compare with Hikaru’s Bazaar profile — both document YogaJaya faculty beyond Patrick
Index: press-archive-index (J39)
Chronology: yogajaya-press-chronology — 2005 section

Full Text & Translation

Transcribed from PDF scan at 150 DPI. Single-page Q&A profile of Hikaru Brundtland, a model and yoga instructor at YogaJaya. Eight numbered Q&A items; most are fully legible.

原文（日本語）

人物：

ヒカル・ブルントランさん HIKARU BRUNDTLAND 〔モデル・インストラクター〕

ショー、撮影などでモデルとして活躍する傍ら、日本に役立つヨガを推進。（http://blog.drecom.jp/savannaco/）

Q&A（8問）：

1 ５年。

2 愛用のマウンテンバイクを盗まれて、道具を必要としない何かを始めようと思って。

3 ビルケンシュトックのサンダル、People tree（フェアトレードショップ）のオーガニックコットンのタンクトップ。

（サンダル ¥24,150 / ビルケンシュトックジャパン）

4 シタール奏者Ravi Shankar、Taj Mahalの「Kulanjan」。

5 青山の「ヨガジャヤ」と「HOME」（http://www.hometokyo.com）でインストラクターをしています。

ヨガジャヤ / 東京都渋谷区神宮前5-47-6 ☎03-5766-3414 www.yogajaya.com

6 「ブラウンライスカフェ」「クレヨンハウス」

7 「ヨーガ本質と実践——The New Book of Yoga——」（産調出版）

8 身一つでどこでもいつでも、一生できる、本来の自分と向き合うきっかけを与えてくれる。

English Translation

Subject:

Hikaru Brundtland [Model / Instructor]

“Active as a model in shows and photo shoots, while also promoting yoga useful to life in Japan.”

Q&A (8 questions):

1 Five years. [How long practicing yoga]

2 My favourite mountain bike was stolen, and I thought I’d start something that didn’t require equipment.

3 Birkenstock sandals, and an organic cotton tank top from People Tree (fair-trade shop).

(Sandals ¥24,150 / Birkenstock Japan)

4 Sitar player Ravi Shankar, Taj Mahal’s “Kulanjan.”

5 I work as an instructor at “YogaJaya” in Aoyama and “HOME” (http://www.hometokyo.com).

YogaJaya / 5-47-6 Jingumae, Shibuya-ku, Tokyo ☎03-5766-3414 www.yogajaya.com

6 “Brown Rice Café” and “Crayon House.” [Recommended shops]

7 “The Essence and Practice of Yoga — The New Book of Yoga” (Sanchō Publishing)

8 With just your body, anytime, anywhere, for your entire life — it gives you an opportunity to face your true self.