Campaign Index

Editorial calendar and master reference for all content campaigns. Each campaign is a promotable topic or initiative with content across multiple formats (blog, newsletter section, social posts).

How Campaigns Work

• One directory per campaign, named with date prefix and slug: YYYY-MM-slug/
• One note per campaign inside that directory, same name as the directory
• Assets subdirectory for code deliverables (newsletter HTML, etc.) — named YYYY-MM-slug-assets/
• Images referenced via URL directly in the campaign note (Google Drive, FileBrowser, or other hosted source) — not stored in the vault
• All filenames (directories, notes, assets) must be globally unique across the vault

Campaign Note Structure

Each campaign note contains:

• Frontmatter with type, status, target date, source programs/concepts, formats, and tags
• Source Material section with wikilinks to KB content the campaign draws from
• Blog Reference linking to the blog post in 02-areas/website/blog-articles/
• Newsletter Section — the copy for this topic’s section within a newsletter issue
• Social Posts — platform-specific variants (LinkedIn, Instagram, Facebook)
• Images embedded inline via ![alt](url) wherever they’re relevant

Frontmatter Template

---
title: "Campaign Title"
type: campaign
created: YYYY-MM-DD
status: planning | drafting | ready | published | archived
target-date: YYYY-MM
source-programs:
  - "[program-note](/program-note/)"
source-concepts:
  - "[taxonomy-term](/taxonomy-term/)"
formats:
  - blog
  - newsletter
  - social-linkedin
  - social-instagram
  - social-facebook
blog-post: "[blog-post-slug](/blog-post-slug/)"
newsletter-issue: "[YYYY-MM-newsletter](/yyyy-mm-newsletter/)"
tags:
  - campaign
---

Relationship to Other Content Types

• Blog posts stay in 02-areas/website/blog-articles/ — campaign notes link to them via blog-post: frontmatter and wikilinks
• Newsletter issues live in 02-areas/communications/newsletters/ — they assemble sections from multiple campaigns
• Social post content lives inside the campaign note (not in 02-areas/website/social-posts/)
• The campaign: frontmatter field creates queryable connections across all related content

Campaign Series

#	Target Date	Campaign	Source Material	Status
1	2024-11	Meta Campaign #1 — Open Day Montreal	Distributed Activation, Micro-Movements, Gridlines and Symmetry	archived
2	2026-01	Fire Horse New Year 2026	Cultural (Fire Horse / 丙午), Sense Control Adapt	archived
3	2026-01	What Movement Training Misses	Micro-Movements, Distributed Activation, 2026 (Winter) Study Group Montreal	archived
4	2026-03	Winter Study Group Recap	2026 (Winter) Study Group Montreal	drafting

All Campaigns

Date	Campaign	Formats	Newsletter	Status
~2021	Archive — Social Media Posts (Pre-2024)	social-instagram, social-twitter	—	archived
2022-08	Patrick’s Social Post Series	social-instagram	—	archived
2024-11	Meta Campaign #1 — Open Day Montreal	landing-page, meta-ads	—	archived
2026-01	Fire Horse New Year 2026	newsletter (EN/ES/JP), LinkedIn, Instagram, Facebook	January 2026	archived
2026-01	What Movement Training Misses	blog, newsletter, LinkedIn, Instagram, Facebook	January 16, 2026	archived
2026-03	Winter Study Group Recap	blog, newsletter, LinkedIn article, Instagram, Facebook	March 2026	drafting

Related

• _campaign-creation-guidelines — full guidelines for creating campaigns (also powers the /create-campaign skill)
• _newsletter-index — newsletter issue planning
• _content-index — master content cross-reference
• _blog-index — blog articles index
• newsletter-promotion-strategy — original vault capture that prompted this structure