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smsg 2026 enrollment sales data

Created 2026-02-25
Tags marketingsalesenrollmentstudy-groupmontreal
  • List price: US$197.00
  • Market: Montreal, Quebec, Canada
  • Taxes applied (Quebec): GST 5% + QST 9.975% = 14.975% combined (both calculated on the pre-tax price, per QST rules in effect since 2013)
  • Program start date: January 24, 2026
  • Campaign: Early enrollment discount, progressively decreasing as program date approached

WooCommerce converted the USD price to CAD at the daily rate, then applied Quebec taxes. To back-calculate the USD pre-tax price from a CAD total:

USD (pre-tax) = CAD total ÷ (BoC rate × 1.14975)

Exchange rates are the Bank of Canada daily noon rates (business days). Weekend/holiday sales use the most recent preceding published rate.

Discount % = (197 − USD pre-tax) ÷ 197 × 100


DatePersonCAD paidBoC USD/CADUSD pre-taxDiscount from $197
2025-12-29Luchida Michel$1581.3686$100.4049.0%
2026-01-02Terry Orlando$1831.3737$115.8641.2%
2026-01-04 †Yvonne Patel$1831.3737$115.8641.2%
2026-01-05Manon Beaudoin$1831.3768$115.6041.3%
2026-01-05Guylaine Demers$1831.3768$115.6041.3%
2026-01-06Dawson Woods$1831.3789$115.4241.4%
2026-01-09Sara Gomez$1461.3896$91.3753.6% §
2026-01-11 †Maria Nunez$1901.3896$118.9139.6%
2026-01-12Sandra Tannous$2051.3875$128.4934.8%
2026-01-12France Vachon$1891.3875$118.4539.9%
2026-01-14Magali Lalonde$1891.3877$118.4439.9%
2026-01-15Genevieve Trépanier$2261.3899$141.4128.2%
2026-01-15Emmanuelle Roy$2261.3899$141.4128.2%
2026-01-15Alice Jourdàa Arias$1891.3899$118.2640.0% ‡
2026-01-17 †Any Guay$2261.3913$141.2728.3%
2026-01-17 †Sarah Choukroun$2271.3913$141.8928.0%
2026-01-17 †Clementine Morrigan$3161.3913$197.530% (full price)
2026-01-18 †Ezra Cano$3161.3913$197.530% (full price)
2026-01-18 †Véronique Long$2621.3913$163.7716.9%
2026-01-19Eaubelle Daoust-Cloutier$2621.3870$164.2816.6%
2026-01-19Mathieu G-Lauzon$2621.3870$164.2816.6%

† Weekend/holiday date — BoC rate from most recent preceding business day used. § Received an additional individual discount on top of the campaign rate. ‡ Lower amount than same-date peers; reason unconfirmed — likely a different coupon code or individual arrangement.


Total participants21
Total collected (CAD)$4,504
Total collected (USD pre-tax, approx.)$2,826
Full-price potential (21 × $197 USD)$4,137
Revenue vs. full-price potential~68%

The campaign used a progressively decreasing discount, but the data shows multiple simultaneous pricing tiers were in effect at various points (visible from same-date price differences on Jan 12 and Jan 15). The general progression:

PeriodApprox. USD priceApprox. discount
Late Dec (year-end rate)~$100~49%
Early Jan (Jan 2–9 main tier)~$115~41%
Mid Jan (Jan 12–15 main tier)~$128–$141~28–35%
Late Jan (Jan 17–19 main tier)~$141–$164~17–28%
Full price (Jan 17–18)$1970%

The discount fully expired by January 17–18 for at least two participants (Clementine Morrigan, Ezra Cano), with the program beginning January 24.