ViVi — Apr 2014 — Model Elli-rose names YogaJaya as her studio (endorsement)
Publication: ViVi
Issue: Apr 2014 (filename 2014_04_ViVi_Article.pdf)
Language: Japanese
NAS path: 2014/2014_04_ViVi_Article.pdf
Format: Celebrity endorsement / model profile mention
Summary
Section titled “Summary”In this ViVi feature, model Elli-rose names YogaJaya as her yoga studio. The mention is an endorsement — YogaJaya is cited as the studio she attends, establishing it as the preferred practice destination of a profile-visible model in the Japanese fashion press.
Patrick Oancia is not named.
Key Facts
Section titled “Key Facts”- Elli-rose — a model with profile in ViVi, a major Japanese fashion/beauty magazine (Kodansha)
- Endorsement placement — not a feature on YogaJaya; the studio is named as a lifestyle detail in a model profile; this is the type of organic celebrity association that builds brand credibility in the fashion press
- Patrick not named — the studio carries the mention independent of its director; by 2014, YogaJaya’s identity was strong enough to stand alone in editorial
- ViVi audience — young Japanese women, 20s; a different demographic from the earlier yoga specialist/wellness press placements
Related
Section titled “Related”- press-archive-index
- J96-unitedarrows-2014-11 — same year; another 2014 placement (United Arrows, Patrick named)
- J74-vogue-nippon-2009-11 — earlier fashion press endorsement (Vogue Nippon 2009, via jade designer Hiroko Ito)
Full Text & Translation
Section titled “Full Text & Translation”Transcribed from PDF scan at 150 DPI. Magazine feature page; clear layout with model photos and pull quotes. Uncertain characters marked [?].
原文（日本語）
Section titled “原文（日本語）”Elli-rose エリー・ローズ カーヴィーなカラダ
〔プルクォート〕「ヨガを始めてから余分なものがなくなって、自分史上最高のカラダに」
エリーがしている 5 つのこと
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週2回のヨガでエクササイズ ヨガでエクサをしているエリーは、週2回ヨガを行っている。お近くにもヨガの場所があるので、お近くに通いやすい。 スタジオ：ヨガジャヤ
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ジャンクなものは食べない そう、ジャンクなものは全く食べないわ！ダイニングのテーブルに見たもの？プロテイン＆ビタミン系が数本並んでいた（笑）。
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デトックスできる足湯入浴[?] [詳細判読困難]
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保湿はオイルでしっかりと [詳細判読困難]
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まったくにく[?]食べれるような雰囲気をつくる [詳細判読困難]
〔Elli’s BODY DATA〕 身長：172cm 体重：[?]kg ヨガ！ 家で毎日コアをしてるよ！
〔ページ下部〕 なれるものならモデル BODY 定番出しやすニー[?]、ひざ上スカート…どんな服もバシッと着こなすViViモデルたちのカラダの秘密をセルツファする。
English Translation
Section titled “English Translation”Elli-rose Curvy Body
[Pull quote] “Since I started yoga, I’ve shed everything unnecessary and my body is the best it has ever been.”
5 Things Elli Does
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Exercise through yoga twice a week Elli does yoga for exercise — she practices twice a week. There’s a convenient location close to her. Studio: YogaJaya
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No junk food “That’s right, I don’t eat junk food at all! What did you see on my dining table? Rows of protein and vitamins (laughs).”
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Foot bath[?] for detox [Details illegible]
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Moisturize thoroughly with oil [Details illegible]
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Create an atmosphere that encourages eating[?] good food [Details illegible]
[Elli’s Body Data] Height: 172cm Weight: [illegible]kg Yoga! “I do core exercises at home every day!”
[Page footer] Model Body — If You Can Be One Knee-length skirts, above-the-knee hemlines… The ViVi models’ body secrets for wearing any outfit with confidence — revealed.