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Participant Interview Guide — Winter 2026 Study Group Montreal

Purpose

This guide is designed to support interviews with four Winter 2026 study group participants: Magali Lalonde, Guylaine Demers, Sarah Choukroun, and Any Guay. The goal is to gather material that can be used for promotional content explaining:

• What Baseworks is and how it differs from conventional movement practices
• What participants experience in a Baseworks session and program
• What the outcomes are — both expected and unexpected
• What the quality of the online Primer is like, and how the hybrid format works

Each interview is planned for 10–15 minutes. Questions are organized into five thematic sections with timing guidance. Not every question needs to be asked — prioritize and follow the conversation.

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Before the Interview

Preparation notes per participant

Magali Lalonde — Her feedback consistently focuses on postural changes: shoulder depression becoming habitual during walking and dancing, relief from chronic back pain she didn’t know how to address before. She also noted surprise that muscular engagement supports flexibility rather than working against it. Draw out the pain relief story — it’s specific and will resonate widely.

Guylaine Demers — Uses language of “expansion” and “lightness” after sessions. Noted the balance between theory and practice as a strength, and connected the methodology to Japanese architecture. She’s measured and precise in her responses — likely to give concise, quotable answers. Her comment about wanting longer sessions for Q&A suggests high engagement.

Sarah Choukroun — Has produced some of the most vivid and unusual observations in her written feedback: balancing in the subway car without holding on, noticing a change in her dream quality, observing her eyes following her arm movements spontaneously. She also appreciated the French session summaries sent after each session. These details are distinctive — follow up on them.

Any Guay — Highly expressive and reflective. She described the practice as something she had “been waiting for” and connected it to her own intuitive movement explorations. She’s managing a pelvic fracture (about 18 months old) and has been navigating the intensity modification material carefully — this is actually a strong story about how the methodology accommodates real physical limitations. She’s fluent in both languages but more naturally expressive in French.

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Interview Questions

Section 1 — Opening (1–2 min)

Goal: Relax them, establish context, get them speaking in their own voice before you guide the content.

1. Before you joined the program, what were you looking for — or what problem were you hoping it might help with?
2. Had you practiced other movement disciplines before? How would you describe your relationship with movement coming into this?

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Section 2 — Experience of the Methodology (3–4 min)

Goal: Capture the texture of what it’s actually like to do Baseworks — the cognitive demand, the precision, the quality of attention required. This is hard to convey in marketing copy and is best expressed in participants’ own words.

3. How would you describe what happens in a Baseworks session? Not what it’s supposed to do — but what it actually feels like to be doing it.
4. The practice asks you to hold a lot of attention simultaneously — multiple activations, alignment, micro-adjustments. What was that like to navigate, especially at the start?
5. Was there a moment — in the Primer or during an in-person session — where something surprised you, or where something clicked in a new way?

Probes if needed:

• Did the practice feel different from what you expected when you signed up?
• Was there anything that challenged you in a way you didn’t anticipate?

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Section 3 — Outcomes and Real-Life Transfer (3–4 min)

Goal: Surface concrete, specific changes that participants have noticed — in daily movement, in energy, in perception. Specific and unexpected outcomes tend to be the most persuasive testimonial material.

6. Have you noticed any changes in how you move in everyday life — not during practice, but outside of it?
7. Has the practice affected anything beyond physical movement — your attention, energy levels, how you feel in your body generally?
8. Has it changed the way you approach any other physical activities you do? (relevant for those with existing practices)
9. If you were describing Baseworks to a friend who had never heard of it, what would you say?

Probes if needed:

• Has anything surprised you about what changed — something you weren’t expecting?
• Did you find your body doing something differently without consciously trying?

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Section 4 — The Hybrid Program: Primer + In-Person (2–3 min)

Goal: Gather material specifically about the online Primer quality, the hybrid format, and the platform features — for use in explaining the study group program to prospective participants.

10. How did you experience the combination of the online Primer and the in-person sessions — did they feel connected to each other? Did one reinforce the other?
11. What was working through the Primer independently like? Was it accessible and clear? Did it feel well-structured?
12. We posted session summaries and opened forum discussions after each session. Did you find yourself returning to that material, or using the Smart Revisit feature to go back to Practice Labs?
13. What would you say about the quality of the online program to someone who was skeptical about whether online movement instruction could be effective?

Probes if needed:

• Was the bilingual aspect of the materials helpful for you?
• Was there anything about how the program was structured that stood out — positively or as something to improve?

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Section 5 — Closing (1 min)

Goal: Open-ended invitation for what they most want to say — often produces the best testimonial material.

14. Is there anything about this experience you’d want someone on the outside to know — something that isn’t obvious from the program description?

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What to Listen For

Beyond the specific answers, some patterns tend to produce strong promotional material:

• The gap between expectation and reality — moments where the participant discovered something they didn’t expect. This is where distinctive testimonial language usually lives.
• Transfer to daily life — any specific, concrete example of a change that happened outside the practice context. Sarah’s subway story and Magali’s walking/dancing awareness are the kinds of details to actively follow up on.
• Language they use spontaneously — resist the urge to rephrase or complete sentences. Their own vocabulary is more valuable than ours for testimonial content.
• The “I didn’t know I needed this” thread — Any has already articulated this in her written feedback. If it comes up organically in conversation, let it develop fully.
• Physical limitations as a strength of the methodology — Any’s pelvic fracture story, and the moderation approach, is a meaningful angle for audiences who worry whether this practice is “for them.”

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After the Interview

• Note any direct quotes that are particularly vivid or usable
• Flag material relevant to: (a) what Baseworks is, (b) the experience of a session, (c) outcomes, (d) online program quality, (e) the hybrid format
• Store transcripts or notes in Testimonials using the standard testimonial file format
• Consider whether any material is suitable for: website copy, social media, email campaigns, or the photography/videography project brief

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Related Files

• Segment Feedback (this cohort)
• Winter 2026 Study Group — session summaries
• Testimonials — legacy testimonials
• Interview Request Email Template
• Photography/Videography Project