Practice Sessions Welcome Email — New Participants
Purpose
Section titled “Purpose”Sent to new participants (Track B) after they purchase their introductory session ($44 CAD). Orients them to the Baseworks Method, sets expectations for the session format, provides preparation guidance, and links to reference materials. Also clarifies forum access (available after continuing beyond the introductory session).
This is a reusable template for all future introductory session cohorts. The copy is season-agnostic. Update only the calendar subscription links if the calendar changes.
Key Principles
Section titled “Key Principles”- Administrative and informational, not personal correspondence
- These participants have no prior Baseworks experience — provide enough context to prepare them
- Respect their existing movement background while being clear about what Baseworks requires
- Emphasize fresh eyes, adherence to instructions, and Natural Breathing
- Abridged format: push to the full Preparation Guide on practice.baseworks.com rather than duplicating all content in the email
- No signature line
Send Logistics
Section titled “Send Logistics”| Field | Value |
|---|---|
| Trigger | After introductory session purchase ($44 CAD) |
| Audience | Track B participants (tag: track-introductory) |
| From | Baseworks (noreply or reply-enabled, depending on FluentCRM config) |
| Platform | FluentCRM — paste HTML into the HTML block |
Email Template
Section titled “Email Template”Subject: Your introductory session — what to know before you arrive Preheader: Three preparation points, your calendar subscription, and the event participation questionnaire.
Hey {{contact.first_name}},
Thank you for booking your introductory Practice Session.
Your session is 70 minutes of guided practice at Proto Studio in Mile End, Montreal. Before you arrive, three things will help you get the most from the experience.
Come with fresh eyes. Whatever your movement background, the work is most effective when you approach each instruction without preconceptions. We recommend following the cues as precisely as you can. Each one is designed to direct your attention to specific sensations and movement patterns, and the value is in that precision.
Maintain natural breathing. Keep your breathing at an intensity where you could comfortably hold a conversation, even during challenging movements. This isn’t a warm-up cue. Relaxed breathing preserves the sensory access that makes the practice work.
Reduce intensity when needed. Whatever your physical background, if a movement feels awkward or difficult, do less. Reducing the intensity creates more space to follow through with what the instructions are asking of you. The goal isn’t physical effort — it’s the ability to perceive what is happening as you move.
We recommend reading through the complete preparation guide before you arrive. It covers what the practice develops, what to wear, venue details, and other relevant information about your session.
[Read the Preparation Guide] → practice.baseworks.com/preparation-guide/
Add to Your Calendar
Subscribe to the Practice Sessions calendar so session times and studio numbers stay up to date on your phone or computer.
[Add to Google Calendar] | [Subscribe via iCal]
Participation Questionnaire
Before your session, please fill out the Participation Questionnaire on your dashboard. It helps us understand your background so we can approach each session with the right context.
[Complete the Questionnaire] → practice.baseworks.com/members/me/background/
If you have any questions before your session, please don’t hesitate to reply to this email.
HTML Version
Section titled “HTML Version”Generated: 2026-04-02
File: welcome-new-assets/welcome-new-final.html
Template base: STRIPO export from March 2026 newsletter (Jost/Oswald fonts, 600px, #39C3F0 teal)
UTM campaign: welcome-new-ps-2026
Section Structure
Section titled “Section Structure”| # | Section | Image | CTA |
|---|---|---|---|
| 1 | Hero — Welcome + three preparation points | baseworks-what-to-expect.jpg | ”Read the Preparation Guide” |
| 2 | Calendar subscription | baseworks-calendar-practice.jpg | Google Calendar + iCal text links |
| 3 | Participation Questionnaire | (none) | “Complete the Questionnaire” |
| 4 | Closing line | — | — |
| 5 | Footer | Standard | Social, podcast, address, unsubscribe |
Images (CDN)
Section titled “Images (CDN)”All images served from https://media.baseworks.com/website/practice-sessions/:
| Filename | Description | Photographer | Used in email |
|---|---|---|---|
| baseworks-what-to-expect.jpg | Practitioner during session | Andrew Miller | Yes — hero |
| baseworks-calendar-practice.jpg | Two practitioners in session | Andrew Miller | Yes — calendar section |
| baseworks-practice-community-forum.jpg | Forum screenshot | — | No (forum access post-intro only) |
| baseworks-standard-pricing.jpg | Pricing table | — | No (not appropriate for welcome) |
UTM Parameters
Section titled “UTM Parameters”All links tagged with utm_campaign=welcome-new-ps-2026&utm_medium=email&utm_source=newsletter.
| Link | utm_content |
|---|---|
| Header logo → baseworks.com | header_logo |
| Hero image → preparation guide | hero_image |
| ”Read the Preparation Guide” button | read_guide_cta |
| ”Complete the Questionnaire” button | questionnaire_cta |
| Social links (footer) | social_facebook, social_instagram, etc. |
| Podcast icons (footer) | podcast_icons |
Calendar Subscription Links
Section titled “Calendar Subscription Links”These are embedded in the HTML. If the calendar changes, update both:
- Google Calendar:
https://calendar.google.com/calendar/u/0?cid=Y19jYzQ3Y2U1OTJjYWJmNWFlZTgyZTc2MDA4YTY1ODczZjVkZGQyY2Y1ZGMwYzFlYjk2YTFmNjkzNGIzMjhjNTgzQGdyb3VwLmNhbGVuZGFyLmdvb2dsZS5jb20 - iCal:
https://calendar.google.com/calendar/ical/c_cc47ce592cabf5aee82e76008a65873f5ddd2cf5dc0c1eb96a1f6934b328c583%40group.calendar.google.com/public/basic.ics
Source: Practice Sessions: Preparation Guide
FluentCRM Merge Tags
Section titled “FluentCRM Merge Tags”| Tag | Location |
|---|---|
##crm.unsubscribe_url## | Unsubscribe link in footer |
##web_preview_url## | ”View in browser” link in footer |
How to Re-generate
Section titled “How to Re-generate”If the copy or images change, regenerate via /create-newsletter using this file as the source note. The HTML follows the standard Baseworks newsletter template structure documented in .claude/skills/create-newsletter/SKILL.md.
Linked Infrastructure
Section titled “Linked Infrastructure”| Component | Location | Notes |
|---|---|---|
| Preparation guide page | practice.baseworks.com/preparation-guide/ (ID 22134) | Gated by track-introductory. Full docs in practice-site-platform-infrastructure |
| Page HTML source | ~/Documents/baseworks-changelog/sites/practice.baseworks.com/page-blocks/preparation-guide-block.html | Custom HTML block, scoped under .prep-guide |
| Questionnaire | practice.baseworks.com/members/me/background/ | BuddyBoss profile tab. See practice-site-platform-infrastructure |
| CDN images | media.baseworks.com/website/practice-sessions/ | Originals on NAS at /volume1/baseworks/media/website/practice-sessions/originals/ |
| Calendar setup | practice-sessions-preparation-guide | Google Calendar for Practice Sessions — Spring/Summer 2026 |