Press Page — Decisions Worksheet
Read alongside this worksheet: the-two-layers-framework (02-areas/method-admin/the-two-layers-framework.md). Required context for D13 and D14, and useful background for D1–D5.
Work through D1–D14 with Patrick and Asia before the implementation session. When each decision is resolved, fill in Resolution: and Date:, then append the decision to the Decisions Log in press-page-brief.
D1 — Featured Coverage: final selection (max 6)
Section titled “D1 — Featured Coverage: final selection (max 6)”What’s being decided: Which 4–6 items from the Tier 1 candidates (brief § 4.1) appear in the featured section with full visual treatment.
Current recommendation (brief § 4.1): HCM “Rise of Low-Intensity Exercise,” NEXT Magazine, Material for The Brain (Asia 2024), Material for The Brain (Patrick 2021), Movers Mindset. That’s 5, with one slot open.
Resolution:
Date:
D2 — Academic & Research: final list
Section titled “D2 — Academic & Research: final list”What’s being decided: Which items appear in the Academic & Research section. The brief lists four candidates (brief § 4.2): MNI 2026, BRNet 2026, two UNAB collaborations. Confirm whether all four qualify and whether anything is missing.
Current recommendation: All four listed; build the section to hold 10+ items as Asia’s work grows.
Resolution:
Date:
D3 — Collaborations & Industry: final list
Section titled “D3 — Collaborations & Industry: final list”What’s being decided: Which items appear in this section. Candidates (brief § 4.3): Panasonic R&D, WordCamp Canada 2024, Fuji Rock (5-year run), Burning Man 2012, Nicci Keller production collaboration.
Current recommendation: Panasonic, WordCamp, Fuji Rock are confirmed strong. Burning Man and the Nicci Keller item need a call: Burning Man is lighter and may dilute; Nicci Keller may fit a production page better than press.
Resolution:
Date:
D4 — YogaJaya lineage: which outlets to name explicitly
Section titled “D4 — YogaJaya lineage: which outlets to name explicitly”What’s being decided: The 5–7 outlets named by name in the lineage section (the rest link to yogajaya.com/press).
Current recommendation (brief § 5.1): The Japan Times, Vogue Japan, Brutus, Elle Japan, Yoga Journal Japan, Metropolis, Yoga Aktuell (Germany). Optional additions: Harper’s Bazaar Japan, Esquire Japan, Tokyo FM.
Resolution:
Date:
D5 — David Oancia paragraph: wording and comfort level
Section titled “D5 — David Oancia paragraph: wording and comfort level”What’s being decided: Whether the draft paragraph in brief § 6.2 is approved as-is, needs editing, or is cut entirely.
Current recommendation (brief § 6.2): Use as-is or with minimal edits by Patrick. The wording is calibrated for tone — do not regenerate creatively.
Draft:
Baseworks founder Patrick Oancia comes from a family with journalism in its lineage. His father, David Oancia, was a Canadian foreign correspondent for The Globe and Mail who covered China during the Cultural Revolution, and received the National Newspaper Award for that work. That background shapes how Baseworks engages with media — as a long-form conversation rather than a campaign.
Resolution:
Date:
D6 — Press contact email and assets offered
Section titled “D6 — Press contact email and assets offered”What’s being decided: (a) Which email address to publish as the press contact — dedicated address or existing. (b) Which assets are ready to offer journalists: headshots, b-roll, fact sheet, bios.
Current recommendation (brief § 7.7): Ship a minimal version (email + bio + headshot) and upgrade the kit incrementally. Don’t block launch on the full kit.
Resolution:
Date:
D7 — Media kit format
Section titled “D7 — Media kit format”What’s being decided: Whether the media kit is a downloadable PDF, a permanent web page (/press/media-kit/), or both.
Current recommendation (brief § 3): Downloadable PDF + a permanent /press/media-kit/ page.
Resolution:
Date:
D8 — Brain Fodder newsletter: include on press page or not
Section titled “D8 — Brain Fodder newsletter: include on press page or not”What’s being decided: Whether Brain Fodder appears anywhere on the press page.
Current recommendation (brief § 3, § 4.5): No. It’s owned media, not press. Already decided to exclude (Decisions Log entry 2026-05-10), but flag here for explicit confirmation.
Resolution:
Date:
D9 — Pull quotes: permission and preference
Section titled “D9 — Pull quotes: permission and preference”What’s being decided: Whether to use pull quotes in Featured Coverage items, and if so, whether any of the podcast hosts have specific preferences about quoting.
Current recommendation (brief § 8.4): Trade press (HCM, NEXT) generally accepts short pull quotes with attribution. Podcast hosts (Material for The Brain, Movers Mindset) may have preferences — check before publishing.
Resolution:
Date:
D10 — Japanese version of the press page
Section titled “D10 — Japanese version of the press page”What’s being decided: Whether /ja/communication/ is a mirror of the English page or uses different content priorities (e.g., leading with YogaJaya lineage rather than Baseworks-era coverage).
Current recommendation (brief § 3): The Japanese audience weights the YogaJaya legacy heavier, so structure may differ. Needs a call before the Japanese page is built.
Resolution:
Date:
D11 — Legacy /communication/<slug>/ URL handling (added 2026-05-13)
Section titled “D11 — Legacy /communication/<slug>/ URL handling (added 2026-05-13)”What’s being decided: When press items migrate from /communication/ to the new bw_press CPT at /press/, how are the old URLs handled?
Current recommendation (brief § 2.4): 301 redirect each /communication/<slug>/ to its corresponding /press/<new-slug>/. This preserves any inbound links from HCM, podcast show notes, and other outlets. Confirm the full mapping (old slug → new slug) before migration begins to avoid broken redirects.
Resolution:
Date:
D12 — Fate of /communication/ CPT after press items migrate (added 2026-05-13)
Section titled “D12 — Fate of /communication/ CPT after press items migrate (added 2026-05-13)”What’s being decided: Once press items leave /communication/, what remains? Three options are in brief § 2.5.
Current recommendation (brief § 2.5): Option 2 — rename to Collaborations. Keep the CPT for festival appearances (Fuji Rock), brand partnerships (Panasonic), industry panels (WordCamp), and production collaborations (Nicci Keller). Change the navigation label to “Collaborations.” This gives collaborations their own visible home without requiring a second CPT build.
Resolution:
Date:
D13 — Lineage narrative bridge framing (added 2026-05-13)
Section titled “D13 — Lineage narrative bridge framing (added 2026-05-13)”Status: LIKELY RESOLVED — Patrick to confirm.
the-two-layers-framework (co-authored by Asia and Claude, 2026-05-13) contains an explicit section titled “Press Page Application (D13 Resolution)” which provides the 5-point arc:
- Establish the problem (movement communicability, Bernstein) as primary thread — Layer 1
- Name the studio as an interdisciplinary learning space — Layer 2 (why the studio existed)
- Describe iterative refinement as the mechanism
- Mention philosophical intention briefly as background
- Let yoga appear once, subordinately, as vocabulary of the period
The framework also provides the “Yoga Identity Question” section with the full argument (transformation through process, the skeptic response, the AI discoverability strategy).
What’s needed: Patrick to confirm whether the framework’s “Press Page Application” section resolves D13. If yes, mark resolved and append to Decisions Log in the brief, noting the framework as the source.
The one thing still needed after D13 closes: A final draft of the lineage section prose that follows the 5-point arc. That draft should include both Layer 1 (the mechanism) and Layer 2 (the philosophical motivation for the studio’s existence) — the earlier draft in the brief was Layer 1-heavy and needs revision.
Resolution:
Date:
D14 — Whether “yoga” appears on the press page (added 2026-05-13)
Section titled “D14 — Whether “yoga” appears on the press page (added 2026-05-13)”Status: LIKELY RESOLVED — depends on D13 confirmation.
The framework’s 5-point arc (D13) answers this directly: yoga appears once, subordinately, as vocabulary of the period. It does not appear as a primary identifier or descriptor of the method or studio identity.
“Yoga” appearing in outlet names (Yoga Journal Japan, Yoga Aktuell) is unavoidable and is not the same as calling the method yoga.
Resolution:
Date:
D14 — Whether “yoga” appears on the press page (added 2026-05-13)
Section titled “D14 — Whether “yoga” appears on the press page (added 2026-05-13)”What’s being decided: Whether the word “yoga” appears at all on the press page (in running copy or section text), and if so, in what form and where.
Current recommendation (brief § 3): Default position is to avoid “yoga” as a primary descriptor throughout. Use “movement studio” or “physical education studio” in the lineage section prose. If the word “yoga” appears at all, it should be as a subordinate qualifier of the historical period (“yoga-based curriculum” in the Tokyo studio era), not as a descriptor of what YogaJaya or Baseworks is or was. “Yoga” appearing in outlet names (Yoga Journal Japan, Yoga Aktuell) is unavoidable and is not the same as calling the method yoga.
Depends on: D13. The language in D13’s narrative draft determines whether and how “yoga” appears.
Resolution:
Date: