Daikanyama Studio Co-tenancy Feature — Tarzan, Dec 2005 (JA)
Publication: Tarzan — Japanese men’s fitness and lifestyle magazine; standard positioning for male fitness/outdoor/sport audiences Issue: 2005/12 (December 2005) Article type: Studio feature in men’s yoga-studio survey format; short editorial block with info box, three photos, map, Patrick headshot with pull-quote Language: Japanese (confirmed) People named: Patrick Oancia — “ディレクター・インストラクター” (Director/Instructor) YogaJaya logo: Present (top right — standard placement)
Headline
Section titled “Headline”人気ヨーガスタジオが洋服屋＆タトゥーと異色のコラボ。
Translation: “The popular yoga studio has an unusual collaboration with a clothing shop and a tattoo [studio].”
Article summary
Section titled “Article summary”The feature is specifically focused on the Ebisu/Daikanyama studio (恵比寿/代官山スタジオ), which opened in November 2005. Tarzan frames the story around the studio’s co-tenancy arrangement with two businesses housed in the same space:
- Far East — a shop carrying the California surf brand Roial (ロイアル), positioned as men’s apparel
- Han’s tattoo studio — operated by a tattooist (“Han”) with experience tattooing in America
The editorial angle: these co-tenants make the space “extremely male-friendly” (きわめて男性が訪れやすい雰囲気). All classes can be taken by men; the morning before-work class is highlighted as particularly recommended. No male-only classes exist, but the male attendance ratio earns three stars.
Body text extract:
男性人気が高い〈YogaJayā〉。表参道に次いで11月にオープンしたばかりの恵比寿／代官山スタジオに注目！ カリフォルニアのサーフブランド〈Roial〉を扱うショップとアメリカで経験のある彫り師・Hanのタトゥースタジオが併設され、きわめて男性が訪れやすい雰囲気。どのクラスも男性が気軽に受講できるスタジオ。出勤前の目覚ましクラスというのもオススメです。
Translation:
“YogaJaya has high popularity with men. Now paying attention to the Ebisu/Daikanyama studio, which just opened in November following Omotesando! A shop handling California surf brand Roial and a tattoo studio run by Han — who has tattooing experience in America — are co-located, making it an extremely male-friendly atmosphere. A studio where men can easily take any class. The morning wake-up class before going to work is also recommended.”
Info box
Section titled “Info box”| Item | Value |
|---|---|
| 男性専用のクラス (Male-only classes) | なし (None) |
| 男性の比率 (Male ratio) | ★★★ (3/3 — high) |
Studio details
Section titled “Studio details”Daikanyama/Ebisu studio:
- Address: 東京都渋谷区恵比寿西1-25-11 2階 (2nd floor)
- Trial: ¥1,500 / Drop-in: ¥3,000〜
- Membership discount packages available
- Hours: 7:15〜21:40 (varies by day)
- Class duration: 60〜90 min
- Phone: 03-5784-3622
- Website: www.yogajaya.com
Aoyama/Omotesando studio:
- Phone: 03-5766-3414
- Address: 東京都渋谷区神宮前5-47-6 ビジョンネットワーク内1〜3階
Photography
Section titled “Photography”Three numbered photos:
- ① Studio interior — caption: 住宅街の閑静なスタジオ (“Quiet studio in a residential neighborhood”) — interior shot showing wood floors, ceiling industrial infrastructure
- ② Far East shop — caption: 手前が男性服を扱う〈Far East〉(“In front is Far East, handling men’s clothing”) — rack of apparel visible
- ③ Merchandise — caption: 奥がタトゥースタジオ。オリジナルTシャツ4,000円、タンクトップ3,000円 (“At the back is the tattoo studio. Original T-shirts ¥4,000, tank tops ¥3,000”) — YogaJaya branded merchandise pricing
Patrick headshot (right margin): Small portrait photo of Patrick with pull-quote:
気軽にトライして！（ディレクター・インストラクター・パトリック） “Feel free to try it! (Director/Instructor — Patrick)“
Key details
Section titled “Key details”Aoyama studio: ビジョンネットワーク (Vision Network) confirmed
Section titled “Aoyama studio: ビジョンネットワーク (Vision Network) confirmed”The info block identifies the Aoyama studio as occupying floors 1–3 of Vision Network (ビジョンネットワーク内1〜3階) at 神宮前5-47-6. Prior press coverage named:
- “Rusticas restaurant” (Vogue Japan, J38) — the restaurant inside or adjacent to the space
- “青山の路地の奥” (at the end of an alley in Aoyama) — navigational descriptions
Tarzan is the first article to name Vision Network as the building/organization hosting the Aoyama studio. This is consistent with the later Metropolis description (“Vision Network building”) and clarifies the relationship: Rusticas was the restaurant co-tenant; Vision Network was the building or management entity. The studio occupied floors 1–3 of this multi-floor address.
Daikanyama co-tenancy: Far East + Han
Section titled “Daikanyama co-tenancy: Far East + Han”The co-tenancy at the Daikanyama studio — surf brand shop (Far East/Roial) + tattoo studio (Han) — is not documented in any prior press coverage. This arrangement shaped the studio’s male-targeted positioning: the Daikanyama branch was not simply a second yoga location but a lifestyle hub combining conscious movement, surf/outdoor culture, and tattoo culture. The combination is thematically consistent with the Tattoo Tribal feature (J42) from the same month.
“Roial” — The California surf brand referenced (written as ロイアル, romanized “Roial”) — a surf-heritage brand consistent with the early 2000s Japanese fascination with California coastal lifestyle.
“Han” — The tattoo artist’s name appears in katakana (ハン). “With experience in America” (アメリカで経験のある) — this framing signals authentic technique for the Japanese tattoo audience, where American-trained artists carried cultural cachet. The tattoo studio is described as the “back” part of the space (奥), with the apparel shop in front.
Male positioning — Tarzan audience
Section titled “Male positioning — Tarzan audience”Tarzan’s yoga survey format assesses studios for male-friendliness. YogaJaya Daikanyama receives:
- ★★★ male ratio (maximum)
- No male-only classes — but described as generally welcoming to men
- The morning before-work framing (目覚ましクラス) as a male-lifestyle use case
This confirms that by December 2005, YogaJaya’s male demographic was sufficiently notable to be a press angle — consistent with the Tattoo Tribal feature’s explicit male/tattoo audience.
Patrick title: “ディレクター・インストラクター”
Section titled “Patrick title: “ディレクター・インストラクター””Another title variant: “Director/Instructor” in combination, without “Head” or “Chief.” In the same December 2005 press cycle:
- Tattoo Tribal (J42): no title shown in main text (profile subject)
- Ecocolo (J41): “ディレクター/ヘッド・ティーチャー”
- Vogue Japan (J38): “チーフインストラクター”
- Glamorous (J35, Nov): “オーナー / ヘッドインストラクター”
Tarzan’s “ディレクター・インストラクター” is another editorial variant — the editorial variations across publications confirm no single fixed public title in this period.
Merchandise pricing — first documentation
Section titled “Merchandise pricing — first documentation”The photo caption documents YogaJaya original merchandise for sale at the Daikanyama studio:
- Original T-shirt: ¥4,000
- Tank top: ¥3,000
The “yog-id” branded tank top seen in the Tattoo Tribal standing-split photo (J42) may correspond to this merchandise. This is the first explicit pricing documentation for YogaJaya branded clothing in the press archive.
Relevance notes
Section titled “Relevance notes”- December 2005 — part of the same press cluster as J41 (Ecocolo), J42 (Tattoo Tribal), J38 (Vogue Japan); Tarzan adds the men’s magazine perspective and the co-tenancy documentation
- The Vision Network building identification fills a gap in the Aoyama studio’s physical description across the 2005 press archive
- The co-tenancy arrangement (surf/tattoo + yoga) positions the Daikanyama studio as a counter-cultural lifestyle destination — consistent with the male audience framing across Tarzan, Tattoo Tribal, and Biteki
Press page relevance
Section titled “Press page relevance”patrick·yogajaya-history·scene-context·press-page-lineage- Tier 2 (strong supporting): Short studio feature but substantively adds: Vision Network building identification (Aoyama), Far East + Han co-tenancy documentation (Daikanyama), merchandise pricing, and male-market positioning. Patrick present with title and quote. Tarzan is a major men’s lifestyle magazine — the coverage confirms YogaJaya’s male demographic crossover beyond specialist yoga press.
Connections
Section titled “Connections”- J42-tattoo-tribal-2005-12 — same month; both address male/tattoo audience; Tattoo Tribal makes the tattoo connection explicit while Tarzan frames it as co-tenancy; both December 2005
- J38-vogue-2005-11 — Vogue Japan named Rusticas; Tarzan names Vision Network — together they describe two aspects of the Aoyama studio’s physical embedding
- J41-ecocolo-2005-12 — same press cycle; Ecocolo title “ディレクター/ヘッド・ティーチャー” vs. Tarzan “ディレクター・インストラクター”
- J45-sotokoto-2006-02 — next major press; Sotokoto Feb 2006 shows same Daikanyama studio, dual-location confirmed; LOHAS positioning continued
- Index: press-archive-index (J44)
- Chronology: yogajaya-press-chronology — 2005 section
Full Text & Translation
Section titled “Full Text & Translation”Transcribed from PDF scan at 150 DPI. Single-page studio profile for the Ebisu/Daikanyama YogaJaya location. Body text is partially legible; studio contact, headline, and structural labels are clear.
原文（日本語）
Section titled “原文（日本語）”場所： 恵比寿/代官山スタジオ
スタジオ： YogaJayā ☎03-5794-3622 www.yogajaya.com
見出し： 人気ヨーガスタジオから外国人タトゥーとの異色のコラボ。
本文（部分的に判読可能）：
人気のある「ヨガジャヤ（YogaJaya）」が11月にオープンしたばかりの恵比寿/代官山のヨガスタジオ。カリフォルニア州のサブブランドをモデルとしたアメリカ由来のクロスオーバースタジオ。外国人タトゥーアーティストとのユニークなコラボレーションが特徴。どのクラスも特別な雰囲気がある。
〔スタジオ内装写真2点あり〕
入塾案内： 日程：07〜11[?] 1回 ¥3,000[?] 10回券 ¥[判読困難]
English Translation
Section titled “English Translation”Location: Ebisu/Daikanyama Studio
Studio: YogaJayā ☎03-5794-3622 www.yogajaya.com
Headline: Unusual collaboration with a foreign tattoo artist from a popular yoga studio.
Body text (partially legible):
“Popular ‘YogaJaya’ — the Ebisu/Daikanyama yoga studio that opened in November. A crossover studio modelled on a California-origin sub-brand. Features a unique collaboration with a foreign tattoo artist. Every class has a special atmosphere.”
[Two studio interior photos included]
Studio information: Hours: 07–11[?] Per class: ¥3,000[?] 10-class pass: ¥[illegible]