YogaJaya listing — Satoeri's Lesson Handbook, 2008 (JA)
Publication: Satoeri’s Lesson Handbook / サトエリのナライゴトハンドブック (published by ecocolo magazine) Date: 2008 (NAS filing year) Language: Japanese (confirmed) Article type: Directory listing — YogaJaya in a yoga school section of a celebrity lifestyle guide People named: None (Patrick not named) “Satoeri”: 佐藤江梨子 (Sato Eriko) — well-known Japanese actress and model; mainstream celebrity association Cover subjects: YOGA, WHOLE FOOD, KIMONO DRESSING, CALLIGRAPHY, FLOWER ART, CERAMIC ART, TEA CEREMONY, STONE PAINTING — general lifestyle/hobbyist guide
Full YogaJaya entry (JA and translation)
Section titled “Full YogaJaya entry (JA and translation)”ヨガジャヤ
Description (JA):
閑静な住宅街にある国際色豊かでフレンドリーな雰囲気のスタジオでは、さまざまな流派のヨガを、本格的に学ぶことができる。世界中から優れた講師陣を招き、ワークショップやリトリートを多数開催。ヨガ的ライフスタイルと自分を見つめる大切さをリンクしてゆく。メンバー（１年間／¥10,000）は、回数券やワークショップ等が割引に。
Translation:
“At this studio with an international and friendly atmosphere in a quiet residential area, you can seriously study various styles of yoga. The studio invites excellent instructors from around the world, and holds many workshops and retreats. It connects yogic lifestyle with the importance of looking inward. Members (1 year / ¥10,000) receive discounts on class passes and workshops.”
Pricing structure (2008)
Section titled “Pricing structure (2008)”| Pass | Price | Validity |
|---|---|---|
| 初回体験 (First trial) | ¥1,500 | — |
| 1回 (Single class) | ¥3,000 | — |
| 4回券 (4-class pass) | ¥11,000 | 1 month |
| 10回券 (10-class pass) | ¥23,000 | 2 months |
| 15回券 (15-class pass) | ¥31,500 | 3 months |
| ジャヤパス（30回）JayaPass (30 classes) | ¥30,000 | 1 month |
| メンバーシップ (Annual membership) | ¥10,000/year | Discount access |
JayaPass (ジャヤパス): First mention in the press archive of this named membership format. 30 classes in 1 month at ¥1,000/class is the best per-class rate — clearly designed for dedicated daily practitioners. The named format (“JayaPass”) suggests YogaJaya had developed a distinct membership identity by 2008.
Contact information
Section titled “Contact information”- URL: http://www.yogajaya.com
- Tel: 03-5784-3622
- Address: 東京都渋谷区恵比寿西1-25-11 (same address as all other articles; no “2F” floor designation in this listing)
Photography
Section titled “Photography”Class photo: large group of students in bright, windowed studio space — everyone in a lateral stretch/triangle-family pose; colorful yoga mats; full capacity visible. This is one of the most dynamic class photos in the archive — shows YogaJaya as a high-energy, well-attended studio.
Key details
Section titled “Key details”- Mainstream celebrity association: Satoeri (Eriko Sato) is a well-known Japanese actress and model with a broad mainstream audience — being included in her lifestyle guide extends YogaJaya’s reach well beyond the yoga/wellness specialist community into general pop culture consumption
- “ヨガ的ライフスタイルと自分を見つめる大切さをリンクしてゆく” = “connects yogic lifestyle with the importance of looking inward” — editorial description consistent with all other YogaJaya characterizations across the archive; the “looking inward” language parallels E19’s “heightened awareness” and E17’s “personal responsibility to practice”
- “世界中から優れた講師陣を招き” = “invites excellent instructors from around the world” — confirms the international guest workshop program documented in E17 (100+ workshops), E18 (Simon Borg Olivier, Emil Wendel, Chris Kummer, Steph Davis)
- “さまざまな流派のヨガを、本格的に学ぶことができる” = “can seriously study various styles of yoga” — multi-style, serious study framing; “本格的” (authentic/serious) is a term that distinguishes YogaJaya from hobby-oriented studios
- Satoko not named; Asia not named
- Patrick not named
Relevance notes
Section titled “Relevance notes”- The mainstream celebrity guide placement (2008) is culturally significant — this is YogaJaya appearing in the same year as the Asia Spa “top gurus” feature (E17), the Lohas Way essay (E24), and multiple other placements; 2008 was clearly a high-visibility year
- The JayaPass pricing (30 classes, 1 month, ¥1,000/class) documents a serious daily practice community — not a drop-in audience; this aligns with the “lifestyle” positioning across all press
- The pricing table is the most complete public pricing document in the archive — useful for historical context
Press page relevance
Section titled “Press page relevance”yogajaya-history·scene-context- Tier 3 (archive/contextual): Directory listing, Patrick not named, no philosophical content; but mainstream celebrity guide association and JayaPass naming are notable; pricing table is the most complete in the archive
- Not a press page hero item; useful background on YogaJaya’s commercial structure and mainstream cultural reach in 2008
Connections
Section titled “Connections”- E17-asiaspa-2008-05 — same year; E17 is the prestige yoga press item; U05 is the mainstream celebrity guide placement; together they show YogaJaya’s 2008 dual-audience reach
- E18-asiaspa-2012-07 — “world-class instructors” mentioned; U05 confirms this was already the public description by 2008
- E22-lonelyplanet-2009 — both are directory-style entries; U05 is Japanese celebrity guide, E22 is international travel guide; same format, different audiences
- Index: press-archive-index (U05)
- Chronology: yogajaya-press-chronology — 2008 section