HIKARU Studio Profile — Frau, Jul 2006 (JA)
Publication: Frau — Japanese women’s fashion and lifestyle magazine (Kodansha) Issue: 2006/7 (July 2006) Article type: Single-page studio profile in a guide format (MAP C-2 reference); atmospheric description + HIKARU quote + four photos + pricing DATA box Language: Japanese (confirmed) People named: HIKARU (HIKARUさん) — インストラクター兼モデル (Instructor and model) Patrick absent YogaJaya logo: Present (top right — standard placement)
Headline
Section titled “Headline”必要なのは呼吸だけ。 何もない贅沢を実感
Translation: “All you need is breathing. Savor the luxury of nothing.”
Sub-headline
Section titled “Sub-headline”ヨガの本質を知り心を解放する
Translation: “Know the essence of yoga and free your heart/mind”
Body text
Section titled “Body text”そこにあるのは、青山とは思えない静寂と体を思い切りのばせる空間だけ。でも、ヨガを味わうならそれで十分。ストイックでも流行でもない真のヨガに出会える。国際色豊かなインストラクターの一人、HIKARUさんは「ヨガを始めて人生が変わり、自分のポジションが確立できた」という。横のつながりを大切にするサロン的要素も強いスタジオ。
Translation:
“All that is there is a tranquility unimaginable for Aoyama, and a space where you can stretch your body to the fullest. But if you want to savor yoga, that’s enough. You can encounter true yoga that is neither ascetic nor trendy. One of the internationally diverse instructors, HIKARU, says ‘Starting yoga changed my life and I was able to establish my own position.’ A studio with strong salon-like elements that values horizontal connections.”
Photo captions
Section titled “Photo captions”Four photographs, numbered in the article:
1 — 会員になるともらえるオリジナルTシャツ。 “Original T-shirt you receive when you become a member.” — Two YogaJaya-branded t-shirts photographed: one grey/light blue with the small logo, one black with large “yogajayā” text.
2 — インストラクター兼モデルのHIKARUさんは火曜の16時20分から指導。神々しいほどに美しい。 “Instructor and model HIKARU teaches from 16:20 on Tuesdays. Divinely beautiful.”
3 — 緑豊かな入り口。隣にはオープンカフェ。 “Green-rich entrance. An open café next door.” — YogaJaya signboard with 3F marker, lush greenery, viewed from street level.
4 — 古い洋館の3階にスタジオがある。1階は共存という名のレンタルスペース。 “The studio is on the 3rd floor of an old Western-style building. The 1st floor is a rental space called ‘Kyozon’ (co-existence).” — Interior showing dark lattice windows, vintage wood architecture, a student practicing on a pink mat.
Studio DATA box (Aoyama)
Section titled “Studio DATA box (Aoyama)”住 東京都渋谷区神宮前5-47-6 ☎ 03・5766・3414 営 7:00〜22:00（クラスにより変動）無休 ●会員登録料（1年間有効）¥10,000 1セッション（70分〜120分）¥3,000 10セッションチケット¥20,000（ビジター¥23,000） 体験レッスン（初回のみ）¥1,500 1ヵ月受け放題のジャヤパスも。 http://www.yogajaya.com/
Key details
Section titled “Key details”Aoyama studio — “old Western building on the 3rd floor”
Section titled “Aoyama studio — “old Western building on the 3rd floor””Photo caption 4 is the most atmospheric description of the Aoyama studio in the press archive: 「古い洋館の3階にスタジオがある」— “The studio is on the 3rd floor of an old Western-style building.” The 1st floor is a rental space called “Kyozon” (共存 — co-existence). Prior articles documented the address (神宮前5-47-6, Vision Network building, Omotesando) and floors (1〜3階 in Tarzan J44; 3F in In Red J46), but none described the building’s character. “Old Western-style building” (古い洋館) gives the Aoyama location a specific aesthetic quality — aged, atmospheric, not a modern fitness center — which the article reinforces with its headline (“luxury of nothing”) and the lush-green entrance photograph.
”ストイックでも流行でもない真のヨガ” — positioned between extremes
Section titled “”ストイックでも流行でもない真のヨガ” — positioned between extremes”The body text frames YogaJaya as “true yoga that is neither ascetic nor trendy” (ストイックでも流行でもない真のヨガ). This is a precise positioning: not extreme Ashtanga-style discipline, but not fashion-driven fitness yoga either. The “真のヨガ” (true yoga) framing echoes Spur Jan 2006 (J47: “伝統的なヨガ” / traditional yoga) and is consistent with the philosophical positioning visible across the press archive.
HIKARU quote — yoga as identity formation
Section titled “HIKARU quote — yoga as identity formation”「ヨガを始めて人生が変わり、自分のポジションが確立できた」 “Starting yoga changed my life and I was able to establish my own position.”
This is the most substantive first-person statement from HIKARU in the press archive. Where earlier coverage (Bazaar J39, In Red J46) described her as model-instructor, here she speaks about yoga’s transformative effect on her sense of self — “自分のポジションが確立できた” (establishing her own position/identity). This shifts her from decorative figure to practitioner with a teaching rationale.
”横のつながりを大切にする” — horizontal community framing
Section titled “”横のつながりを大切にする” — horizontal community framing”The article describes YogaJaya as 「横のつながりを大切にするサロン的要素も強いスタジオ」— “a studio with strong salon-like elements that values horizontal connections.” 横のつながり (yokono tsunagari) means lateral/peer-to-peer connections — student-to-student community, not just teacher-to-student hierarchy. “Salon” framing appears here for the first time in the press archive; it positions the studio as a community gathering space, consistent with the LOHAS lifestyle framing of Sotokoto (J06, J45).
Jaya Pass — first documented mention
Section titled “Jaya Pass — first documented mention”The DATA box lists: 「1ヵ月受け放題のジャヤパスも」— “Also a monthly unlimited Jaya Pass.” This is the first press mention of the Jaya Pass by name. Prior pricing documentation showed per-class (¥3,000 drop-in), multi-class packs (5回券, 10セッションチケット), and trial pricing — but the Jaya Pass as a monthly unlimited tier had not appeared by name in any prior article. By July 2006 it was established enough to be mentioned as a menu item in a studio listing.
Member T-shirt — first documented merchandise
Section titled “Member T-shirt — first documented merchandise”Photo 1 and its caption confirm that YogaJaya membership came with an original branded t-shirt. Two variants shown: grey/light blue and black. This is the first mention of branded merchandise in the press archive.
Pricing (Aoyama, July 2006)
Section titled “Pricing (Aoyama, July 2006)”| Item | Price |
|---|---|
| 会員登録料（1年間有効） | ¥10,000 |
| 1セッション（70〜120 min） | ¥3,000 |
| 10セッションチケット（会員） | ¥20,000 |
| 10セッションチケット（ビジター） | ¥23,000 |
| 体験レッスン（初回のみ） | ¥1,500 |
| ジャヤパス（月額） | — (price unstated; listed as option) |
The visitor/member differential (¥23,000 vs ¥20,000 for 10 sessions) is documented for the first time in this article. The annual membership fee structure (¥10,000/year) plus per-session or pack pricing is the most complete pricing documentation of the Aoyama studio to this point.
HIKARU’s teaching schedule — Aoyama, Tuesday 16:20
Section titled “HIKARU’s teaching schedule — Aoyama, Tuesday 16:20”Photo caption 2 states HIKARUさんは火曜の16時20分から指導 — HIKARU teaches from 16:20 on Tuesdays at the Aoyama studio. Cross-reference with Frau Jun 2006 (J50, page 2): Junko Saito taught Monday 18:20 (Aoyama) and Friday 20:10 (Daikanyama). The two Frau articles together document a multi-instructor schedule across both studios.
Patrick not featured
Section titled “Patrick not featured”Patrick does not appear in J51. The article is framed entirely through HIKARU (Hikaru Brundtland — consistent with J39 Bazaar and J46 In Red appearances, where she serves as the outward-facing instructor for women’s fashion press). The headline and philosophy are editorially attributed to the studio character, not to Patrick’s voice.
Relevance notes
Section titled “Relevance notes”- July 2006 — issued one month after Frau Jun 2006 (J50); two consecutive Frau issues featuring YogaJaya
- The Aoyama studio’s “old Western building” character description is the most vivid architectural documentation in the archive
- Jaya Pass first named; member T-shirt first documented
- HIKARU’s self-statement on yoga’s life-changing effect is the richest personal data from her in the archive
- “Horizontal connections / salon” framing adds a community-building dimension not previously named in coverage
Press page relevance
Section titled “Press page relevance”yogajaya-history·scene-context·press-page-lineage- Tier 3 (archive/contextual): No Patrick; studio profile via HIKARU. Primary value: Aoyama studio character description (old Western building), Jaya Pass first mention, member T-shirt, “salon/horizontal connections” community framing, complete Aoyama pricing. HIKARU’s identity statement adds minor biographical depth.
Connections
Section titled “Connections”- J50-frau-2006-06 — consecutive Frau issues (Jun/Jul 2006); J50 profiles Patrick + Junko Saito at Daikanyama; J51 profiles HIKARU at Aoyama; together they document both studios and three instructors across two months
- J46-inred-2006-01 — Hikaru Brundtland as Chief Instructor (In Red Jan 2006); compare title (“チーフインストラクター” in J46) vs. “インストラクター兼モデル” in J51 — editorial variation
- J39-bazaar-2005-12 — HIKARU’s first press appearance; compare the progression from model-instructor to self-articulating practitioner
- J45-sotokoto-2006-02 — “横のつながり / salon” framing echoes Sotokoto’s LOHAS community positioning
- J44-tarzan-2005-12 — Tarzan (Dec 2005): “古い洋館” building detail and Kyozon rental space cross-reference; Tarzan documented co-tenancy without naming the building character; J51 provides the aesthetic description
- Index: press-archive-index (J51)
- Chronology: yogajaya-press-chronology — 2006 section
Full Text & Translation
Section titled “Full Text & Translation”Transcribed from PDF scan at 150 DPI. Single-page Frau studio profile for YogaJaya (Jingumae/Aoyama location). Features HIKARU, a YogaJaya instructor, with a direct quote. Numbered photo captions and studio contact details are legible; body text is partially legible.
原文（日本語）
Section titled “原文（日本語）”スタジオ： MAP CE / ヨガジャヤ
見出し： 必要なのは呼吸だけ、何もない贅沢を実感
サブ： ヨガの本質を知り心を解放する
本文（部分的に判読可能）：
そこにあるのは、青山とは思えない静寂と体を思い切りのばせる空間だけ。でも、ヨガを味わうならそれで十分。ストイックでも流行りでもない真のヨガに出会える。国際色豊かなインストラクターの一人、HIKARUさんは「ヨガを始めて人生が変わり、自分のポジションが確立できた」という。梅のつながりを大切にするサロン的要素も強いスタジオ。
HIKARUさんのコメント： 「ヨガを始めて人生が変わり、自分のポジションが確立できた。」
写真キャプション（番号付き）： 1 念に使うオリジナルTシャツ 2 インストラクターのHIKARUさんは火曜の〔神戸スクールオブヨガ「青山」も担当〕 3〜4 〔ブランクカフェ、ウェアブランド等〕
スタジオ情報： 東京都渋谷区神宮前5-47-6 ☎03-5766-3414 / ☎03-5794-3622[?] 無料体験 ¥1,500[?] 10枚セット ¥20,000[?] 月謝 ¥25,000[?] http://www.yogajaya.com
English Translation
Section titled “English Translation”Studio: MAP CE / YogaJaya
Headline: All you need is breathing — feel the luxury of having nothing.
Sub: Know the essence of yoga and free your mind.
Body text (partially legible):
“What’s there is just the silence you wouldn’t expect in Aoyama, and a space to stretch your body to the fullest. But for experiencing yoga, that’s enough. Here you’ll find true yoga — neither ascetic nor trendy. HIKARU, one of the studio’s internationally diverse instructors, says ‘Starting yoga changed my life and helped me establish my own position.’ It’s a studio with strong salon-like elements that values connections with others.”
HIKARU’s quote: “Starting yoga changed my life and helped me establish my own position.”
Photo captions (numbered): 1 Original T-shirt [used in class] 2 Instructor HIKARU [also teaches at Kobe School of Yoga “Aoyama” on Tuesdays] 3–4 [Blank Café, yoga wear brands, etc.]
Studio information: 5-47-6 Jingumae, Shibuya-ku, Tokyo ☎03-5766-3414 / ☎03-5794-3622[?] Trial: ¥1,500[?] 10-class set: ¥20,000[?] Monthly: ¥25,000[?] http://www.yogajaya.com