montreal study group winter meta campaign
Campaign structure:
Section titled “Campaign structure:”Since we were in Quebec, we used the translation feature where the same creative has its English and French option / separate landing pages. This did not allow the use of dynamic creatives. Audience: Montreal + 40mi, Advantage + One ad set with two static ads.
Primary Text
Section titled “Primary Text”The main text was identical for both creatives:
English
Section titled “English”Start 2026 with a physical practice that trains how you pay attention to your body and what you notice.
The way you learn to sense movement, notice patterns, and focus your attention transfers to how you think and problem-solve in other contexts. The Montreal Smart Movement Study Program will introduce you to systematic movement that develops these awareness skills.
⚫︎ 7 sessions at Circuit Est (downtown Montreal) ⚫︎ Refine movement quality and control through detailed attention ⚫︎ Integrated online coursework ⚫︎ Structured, evidence-based methodology ⚫︎ For those curious about the connection between physical practice and mental skills ⚫︎ Beyond conventional fitness and mindfulness
Winter 2026 cohort begins January 24. Year-end enrollment rates available for a limited time. Limited capacity.
French
Section titled “French”Commencez 2026 avec une pratique physique qui entraîne votre attention corporelle et ce que vous remarquez.
La façon dont vous apprenez à sentir le mouvement, remarquer des patterns et diriger votre attention se transfère à votre façon de penser et résoudre des problèmes dans d’autres contextes. Le Programme d’Étude du Mouvement Intelligent de Montréal vous introduira à un mouvement systématique qui développe la conscience corporelle.
⚫︎ 7 sessions au Circuit Est (centre-ville de Montréal) ⚫︎ Raffinez la qualité et le contrôle du mouvement par une attention détaillée ⚫︎ Cours en ligne intégré ⚫︎ Méthodologie structurée et fondée sur des preuves ⚫︎ Pour ceux qui sont curieux du lien entre pratique physique et capacités mentales ⚫︎ Au-delà du fitness et de la pleine conscience
La cohorte Hiver 2026 commence le 24 janvier. Tarifs d’inscription de fin d’année disponibles pour une durée limitée. Capacité limitée.
Headlines:
Section titled “Headlines:”Headline EN: Montreal Study Group Early Enrolment Offer
Headline FR: Cohorte d’étude Montréal - Offre d’inscription hâtive
Creatives
Section titled “Creatives”two static creatives had identical text
MOVE SMARTER Develop adaptive movement habits MONTREAL STUDY GROUP WINTER 2026 EARLY ENROLLMENT OFFER Limited Capacity
but different images/vibe Ad 1
Ad 2
Add to was linked to significantly more purchases, but it seems like the way the meta algorithm works in 2026. The users likely saw both ads, and the effect might have been complementary, rather than one ad working better than the other.