Houdini — 2015 — FIRST PRESS MENTION OF BASEWORKS (Patrick + Satoko in Houdini catalog)
Publication: Houdini (Swedish outdoor/activewear brand catalog)
Issue: 2015 catalog / promotional publication (filename 2015_Houdini_Article.pdf)
Language: Japanese (and likely English — Houdini is a Swedish brand with bilingual materials)
NAS path: 2015/2015_Houdini_Article.pdf
Format: Brand catalog feature
Summary
Section titled “Summary”A Houdini activewear catalog feature including Patrick Oancia and Satoko Horie. The caption explicitly names www.baseworks.life and describes Baseworks as:
“groundbreaking system promoting wellbeing and peak physical ability”
This is the first confirmed press mention of Baseworks by name in the entire YogaJaya press archive.
Historical Significance
Section titled “Historical Significance”Every article from J01 (2004) through J97 (2014) identifies Patrick as a YogaJaya instructor, director, or founder. Baseworks is not mentioned. In the Houdini 2015 catalog, the name appears in print for the first time alongside the URL www.baseworks.life — indicating that by 2015, Baseworks had its own web presence and was being positioned as a distinct brand identity, not merely as a YogaJaya curriculum label.
This is the transition marker in the archive from the YogaJaya phase to the Baseworks phase.
Key Facts
Section titled “Key Facts”- First Baseworks press mention — confirmed first appearance of “Baseworks” as a named brand in external media; any earlier references were to YogaJaya or to Patrick personally
- www.baseworks.life URL — the domain used in 2015; the current domain is baseworks.com; this confirms the brand existed with a separate web identity by 2015
- “Groundbreaking system” — the editorial descriptor used; while not Baseworks’s own language (too superlative), it establishes how the brand was being framed for external audiences at launch
- Satoko Horie present — Satoko is named/pictured alongside Patrick; consistent with her continued role as business partner/co-director through the Baseworks launch period
- Houdini brand — a Swedish outdoor and activewear brand with a sustainability focus; the collaboration positions Baseworks within the outdoor/performance/conscious-movement space, not purely yoga
Related
Section titled “Related”- press-archive-index
- J99-yogini-2016-01 — next year; first Yogini listing using Baseworks name
- J100-yogini-2016-11 — Yogini lineage chart (2016); “ヨガジャヤ・ベースワークス 創始者”
- J96-unitedarrows-2014-11 — last major fashion collaboration before Baseworks name appears
- J81-veggy-2010-04 — “You do not acquire yoga. Yoga acquires you.” — the philosophical groundwork visible in Baseworks’s eventual articulation
Full Text & Translation
Section titled “Full Text & Translation”Transcribed from PDF scan at 150 DPI. Single catalog page showing Patrick and Satoko in studio setting. The scan captures both sides of thin catalog paper — “POWER TO THE PEOPLE” text is visible reversed from the other side. The Houdini brand copy at bottom is the primary text element. Uncertain characters marked [?].
原文（日本語）
Section titled “原文（日本語）”〔写真キャプション〕PATRICK OANCIA & SATOKO HORIE
〔小文字テキスト — 写真下、判読困難〕 パトリック・オアンシアはヨガジャヤのディレクターで[?]ベースワークスのインストラクター[?]… サトコ・ホリエ[?]… 〔詳細判読困難〕
〔下部メインコピー〕 「生地はしっかり、だけど縫い目がこわれず、ふわっと体を包み込む血の巡りをキープする温かさがあります。」
HOUDINI 〔ロゴ〕
English Translation
Section titled “English Translation”[Photo caption] PATRICK OANCIA & SATOKO HORIE
[Small text below photo — partially illegible] Patrick Oancia is the director of YogaJaya[?] and an instructor of Baseworks[?]… Satoko Horie[?]… [Details illegible at available scan resolution]
[Main body copy at bottom] “The fabric is solid, yet the seams don’t constrict — it wraps softly around the body, with a warmth that keeps the blood flowing.”
HOUDINI [logo]