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Baseworks KB

Drive Inventory — Meta Ads Campaigns

Created 2026-04-21
Tags drivearchiveinventorymeta-adspaid-campaigns

Paid Facebook/Meta ad campaign archives. Each campaign typically has ad copy variants, landing page copy, and targeting notes.

Root Drive path: Promotional:Media Channels/Meta Campaigns & Landing Pages/

Campaign #1 — November 2024 (Montreal Open Day)

Section titled “Campaign #1 — November 2024 (Montreal Open Day)”

Drive path: Meta Campaigns & Landing Pages/

  • Baseworks Campaigns Master.xlsx — cross-campaign tracking spreadsheet
  • Campaign #1 (2024-11) Additional Ad Copy.docx
  • Campaign #1 (2024-11) Landing Page Copy.docx

Status: ✅ Imported as campaigns/2024-11-meta-campaign-open-day. The Drive files are the raw source material; the vault campaign note is the primary reference.

Study Notes (Meta Marketing Training)

Section titled “Study Notes (Meta Marketing Training)”

Drive path: Promotional:Media Channels/_STUDYING META MARKETING/

  • Buyer+Persona+Template.docx
  • Meta Ads Course Notes.docx
  • Meta ／ Facebook Ads Notes.docx
  • Microsoft Advertising.docx

Status: Study material, not campaign artifacts. Worth preserving as a reference folder if we build out an internal ads playbook. Not prioritized for import.

Correlations to Check

Section titled “Correlations to Check”

When archiving a past paid campaign:

  • Social Posts — organic posts often supported paid runs in the same window
  • Newsletters — major paid pushes usually coincided with a newsletter
  • 02-areas/communications/campaigns/YYYY-MM-* — check for corresponding organic campaign

Future Campaigns

Section titled “Future Campaigns”

As new paid campaigns run, add them here with a pointer to the vault campaign folder. Each paid campaign should end up at campaigns/YYYY-MM-meta-campaign-<slug>/ following the same pattern as Campaign #1.

Section titled “Related”