event participant audience profile
Event Participant Audience Profile
Section titled “Event Participant Audience Profile”Analysis of questionnaire responses from all confirmed attendees across Open Day and Study Group events. Based on entries in Event Participants with type: event-participant.
Sample: 32 participants across 3 event contexts:
- Open Day Montreal 241207 (Dec 2024 / queued responses Jan 2025): 14
- Open Day Montreal 26-01 (Jan 2026): 9
- Montreal Study Group 2026 (Winter Cohort): 6
- No event listed (early/pre-event forms): 3
Demographics
Section titled “Demographics”Gender
Section titled “Gender”| Gender | Count | % |
|---|---|---|
| F | 22 | 69% |
| M | 10 | 31% |
A strongly female-majority audience. Note: Yvonne Patel is marked sex: M — the data is preserved as entered.
| Range | Count | % |
|---|---|---|
| 20s (23–29) | 3 | 9% |
| 30s (30–39) | 12 | 38% |
| 40s (40–49) | 6 | 19% |
| 50s (50–59) | 6 | 19% |
| 60s (60–69) | 3 | 9% |
| 70+ (70–76) | 2 | 6% |
Average age: 44.3. Range: 23–76.
The 30s cohort is the single largest group, but the audience spans five decades in meaningful numbers. This is not a young-audience product — nearly 34% are 50 or older. The sample skews slightly older than the kind of audience typically targeted by fitness or wellness events.
Athletic Level
Section titled “Athletic Level”| Level | Label | Count | % |
|---|---|---|---|
| 1 | Out of shape | 3 | 9% |
| 2 | Relatively fit, not very active | 6 | 19% |
| 3 | Fit and active recreationally | 8 | 25% |
| 4 | Regular sports / exercise / movement practice | 14 | 44% |
| 5 | Professional / body as occupation | 1 | 3% |
72% are at Level 3 or above. This is a generally active audience, not an entry-level or sedentary one. Most people showing up already have a movement practice. The work doesn’t need to be pitched as “get started” — it sits within an existing landscape of body practice.
Movement Backgrounds
Section titled “Movement Backgrounds”How many participants listed each practice background (of 32):
| Background | Count | % |
|---|---|---|
| Breathing Practices | 24 | 75% |
| Yoga | 21 | 66% |
| Mindfulness Practices | 21 | 66% |
| Dance | 16 | 50% |
| Other | 14 | 44% |
| Gym | 11 | 34% |
| Endurance (running, cycling, etc.) | 12 | 38% |
| Martial arts | 12 | 38% |
| HIIT | 9 | 28% |
| Team sports | 6 | 19% |
| Contact improvisation | 6 | 19% |
| Feldenkrais | 5 | 16% |
| Crossfit | 4 | 13% |
Key patterns:
- Breathing and mindfulness penetration is high (75% and 66%), but as noted in the no-show analysis, mindfulness alone doesn’t predict engagement — breathwork is the stronger signal.
- Yoga is the most universal prior practice. Nearly two-thirds of participants have some yoga background, making it the dominant common reference point.
- Dance at 50% — this is a movement-literate group, not just gym-goers.
- Feldenkrais appearing in 16% suggests a meaningful sub-group with prior exposure to somatic / ideokinetic methods.
- Contact improvisation at 19% — not trivial. These participants already have comfort with somatic exploration and relational body practice.
Reported Issues
Section titled “Reported Issues”What people identified as concerns they were bringing to the work:
| Issue | Count | % |
|---|---|---|
| Pain & tension | 28 | 88% |
| Poor concentration | 17 | 53% |
| Poor posture | 14 | 44% |
| Fear of public speaking | 12 | 38% |
| Poor sleep | 11 | 34% |
| Uncomfortable in body | 8 | 25% |
| No reported issues | 1 | 3% |
Pain & tension is the dominant concern by a large margin. Nearly 9 in 10 attendees checked this. Only one participant (John Lejderman, 76, musician) reported no issues at all.
Poor concentration and poor posture cluster as secondary concerns, which points to a group dealing with both structural and attentional difficulties — consistent with bodies that have accumulated habit, stress, or sedentary work patterns.
Fear of public speaking appearing in 38% is notable for what it implies: comfort in the body in social/performance contexts, not just mechanical pain, is a real need this audience brings.
Health Conditions & Special Notes
Section titled “Health Conditions & Special Notes”Three participants flagged conditions (conditions: true):
- Clementine Morrigan — C-PTSD; not currently pregnant but trying to conceive. Notes that C-PTSD affects bodily awareness.
- Eaubelle Daoust-Cloutier — Joint inflammation (left foot, right arm). Not severe but responds to overextension or repetition. Goal: mobility and ease without triggering pain.
- Manon Beaudoin — Right hip pain (trochanteric area and deep buttock tension). Not a joint issue — soft tissue around the hip.
Three more participants disclosed relevant conditions in additional comments (conditions: false but noted):
- Ezra Cano — ADHD diagnosis.
- Mimi Robert Trudel — Late-diagnosed autistic; currently on 4 months sick leave from teaching.
- Terry Orlando — Concussion and neck sprain in 2022 (history, not flagged as current condition).
Combined: ~19% of participants carry a disclosed neurological, trauma-related, or chronic physical condition. Safe-to-approach instruction, attention to individual pace, and some sensitivity around contact or intensity cues are worth holding as defaults.
Occupations & Interests
Section titled “Occupations & Interests”The audience clusters around a few recurring professional identities:
Body and movement practitioners
Section titled “Body and movement practitioners”The largest identifiable cluster. Yoga teachers, massage therapists, an occupational therapist, a physiotherapist, a dance educator, a drama teacher, a somatic educator. These people work with bodies professionally — either their own or others’.
Representatives: Guylaine Demers (yoga teacher), Genevieve Trépanier (OT / Massage / Trager), Nico Couto (massage therapy), Victoria Collie (physiotherapist), Manon Beaudoin (massage therapist, theatre), Maria Jose Navajas (meditation & yoga teacher), Mimi Robert Trudel (theatre, dance, somatics), Terry Orlando (dance educator), Eaubelle Daoust-Cloutier (drama teacher), Lucie Floria (educator)
Artists and creatives
Section titled “Artists and creatives”Artists, musicians, theatre makers, and performers. The body is their medium, instrument, or site of research. Several have overlapping identities with practitioners above.
Representatives: Alice Jourdàa Arias (visual artist), John Lejderman (musician), Luchida Michel (philosopher, athlete, entrepreneur), Dawson Woods (circus leviwand), Olivier Sommelet (designer, visual artist, musician), Yvonne Patel (arts & community)
Entrepreneurs in health/wellness
Section titled “Entrepreneurs in health/wellness”People building practices or businesses around movement, healing, or human development.
Representatives: Amuna Ali (healing, entrepreneur), Clementine Morrigan (writing, trauma recovery, entrepreneur), Guillermo Alvarez (business, mental health, yoga, running), Luchida Michel, Dawson Woods
Intellectuals with body problems
Section titled “Intellectuals with body problems”Scientists, coders, linguists, data analysts. Not body-workers by profession, but reporting physical and attentional concerns consistent with sedentary or high-cognitive-load work lives.
Representatives: Ezra Cano (AI specialist, linguist, cognitive scientist), Maryam Yasamani (data scientist), Paul Galouzeau (mechanical engineer), Valerie Hongoh (ecologist), Dawson Woods (WordPress, neuroscience)
Mature active movers (60+)
Section titled “Mature active movers (60+)”A meaningfully sized cohort of older adults who remain physically engaged — often with decade-long practice histories — and for whom pain, ease, and continued mobility are the central concerns.
Representatives: Manon Beaudoin (70), John Lejderman (76), Guylaine Demers (66), Steve Robins (68), Terry Orlando (63)
Summary Profile
Section titled “Summary Profile”This audience is:
- Predominantly female (69%), 30–50 at the core, with a substantial 50+ tail
- Already active — most have a movement practice; you’re not meeting them at square one
- Yoga- and breathwork-literate — but often looking for something that goes further or feels different
- Carrying pain — 88% report pain & tension; the body is not an abstract interest but a felt urgency
- Intellectually engaged — strong representation of educators, practitioners, scientists; these people think about what they’re doing
- Professionally embodied or professionally curious — many either work with bodies (teaching, therapy, art) or are drawn to this work from an adjacent intellectual field
- Older and more experienced than a typical fitness or wellness audience — accumulated background, nuanced needs, lower tolerance for generic instruction
What they want
Section titled “What they want”Across occupation-interests and comments, a consistent theme emerges: ease, inhabiting the body, integrated physical and mental practice. Guylaine Demers puts it directly — “S’habiter soi-même pour habiter le monde” (inhabiting oneself in order to inhabit the world). Eaubelle’s goal is mobility without triggering pain. Victoria Collie wants to develop intuitive movement sense. These are not performance goals.
What they already have
Section titled “What they already have”Most of this audience doesn’t need convincing that body practice matters. What they are looking for is something more precise, more integrated, or more effective than what they already do.