Spring 2026 Study Group — Meta Campaign Ad Copy
Campaign structure:
- 3 static creatives, each with dedicated primary text (not shuffled)
- Each creative targets a different audience angle
- Bilingual EN/FR via Meta Languages feature (EN default, FR translation)
- Square (1:1) format only — required for bilingual Languages feature to appear
- Separate landing pages per language within the same ad object
- No pricing in ad copy — landing page handles tiered early enrollment offers
References:
- Campaign Strategy & Meta Implementation Notes
- Copy Discussion & Resolved Questions
- FR Ad Copy
- Landing Page Copy (live)
Deployment Status
Section titled “Deployment Status”| Launched | 2026-03-12 |
| Setup | New ad set in existing campaign (duplicated from Winter ad set) |
| Creatives | 3 (Gap, Testimonial, Educators) |
| Budget | $90/day for first 5 days, then ~$45/day |
| Precedent | Same budget structure as January campaign |
Creative 1 — The Gap
Section titled “Creative 1 — The Gap”Targets: active people who sense something is missing. Image: practice/precision — focused, detailed movement work. Overlay: MOVE SMARTER / Precision. Awareness. Control. / MONTREAL STUDY GROUP · SPRING 2026 / Early Enrollment Open / Limited Capacity
You can be physically capable and still not really understand how your body moves.
The Montreal Smart Movement Study Group is a structured program that develops body awareness and a refined quality of movement that most physical disciplines don’t specifically address — through guided practice, direct instruction, and an integrated online course.
⚫︎ 7 Saturday sessions at Proto Studio, Mile End ⚫︎ Small cohort with individualized feedback ⚫︎ Systematic methodology, informed by neuroscience ⚫︎ For those curious about how physical practice carries over into learning, concentration, and daily life ⚫︎ 24+ hours of integrated learning (in-person + online)
Spring 2026 cohort: April 4 – May 16. Limited capacity.
First 125 chars: “You can be physically capable and still not really understand how your body moves. The Montreal Smart Movement Study Group is”
Creative 2 — Testimonial / Real-Life Transfer
Section titled “Creative 2 — Testimonial / Real-Life Transfer”Targets: people motivated by practical, tangible outcomes. Image: may carry the quote on the creative itself, or show daily-life context. Overlay: MONTREAL STUDY GROUP / SPRING 2026 (top) / MOVE SMARTER / Skills that transfer into everything you do / [Photo] / “It changes how you walk, how you stand, how you wait at a bus stop.” — Magali / Early Enrollment Offer (CTA pill)
“It changes how you walk, how you stand, how you wait at a bus stop.” — Magali, Montreal Study Group participant
The Montreal Smart Movement Study Group develops body awareness and refined movement skill through structured practice — skills that carry over into how you move, learn, and focus in daily life.
⚫︎ 7 Saturday sessions at Proto Studio, Mile End ⚫︎ Small cohort with individualized feedback ⚫︎ Systematic methodology, informed by neuroscience ⚫︎ Skills that most physical disciplines and mindfulness practices don’t specifically develop ⚫︎ 24+ hours of integrated learning (in-person + online)
Spring 2026 cohort: April 4 – May 16. Limited capacity.
First 125 chars: ""It changes how you walk, how you stand, how you wait at a bus stop.” — Magali, Montreal Study Group participant The Montre”
Creative 3 — Movement Educators / Professionals
Section titled “Creative 3 — Movement Educators / Professionals”Targets: yoga teachers, dance teachers, PTs, somatic practitioners. Image: group/instructional context — teaching, correction, or collaborative work. Overlay: MOVE SMARTER / For movement educators and professionals / MONTREAL STUDY GROUP · SPRING 2026 / Early Enrollment Open / Limited Capacity
Movement educators often find a gap between what they teach and what they can precisely explain about how the body moves to their students.
The Montreal Smart Movement Study Group offers practical approaches you can carry directly into your teaching — through structured study, guided practice, and a detailed online component.
⚫︎ 7 Saturday sessions at Proto Studio, Mile End ⚫︎ Small cohort with individualized feedback ⚫︎ Systematic methodology, informed by neuroscience ⚫︎ Many participants integrate what they learn into their own teaching ⚫︎ 24+ hours of integrated learning (in-person + online)
Spring 2026 cohort: April 4 – May 16. Limited capacity.
First 125 chars: “Movement educators often find a gap between what they teach and what they can precisely explain about how the body moves. Th”
Headlines — Approved
Section titled “Headlines — Approved”| # | Headline | Chars | Notes |
|---|---|---|---|
| B | 7 Saturdays · Mile End · April–May 2026 | 40 | Logistics-forward, local signal |
| C | Spring Cohort Now Open · Montreal | 33 | Action-oriented, location |
| E | Montreal Study Group · Early Enrollment Open | 45 | Continuity with Winter; “Open” instead of “Offer” |
Image Overlay Text — Finalized
Section titled “Image Overlay Text — Finalized”Creative 1 — The Gap:
- MOVE SMARTER
- Precision. Awareness. Control.
- MONTREAL STUDY GROUP · SPRING 2026
- Early Enrollment Open / Limited Capacity
Creative 2 — Transfer (with quote):
- MONTREAL STUDY GROUP / SPRING 2026 (top)
- MOVE SMARTER
- Skills that transfer into everything you do
- [Photo]
- “It changes how you walk, how you stand, how you wait at a bus stop.” — Magali
- Early Enrollment Offer (CTA pill)
Creative 3 — Educators:
- MOVE SMARTER
- For movement educators and professionals
- MONTREAL STUDY GROUP · SPRING 2026
- Early Enrollment Open / Limited Capacity